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Company Insights
NewDecoding Coca Cola’s YouTube Advertising Strategy in Q1 2024
The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Cost Saving, Flavor Diversity, and Refreshing Tastes. Moreover, the report examines the overarching themes of Fun, Casual Conversations, and Energy infused into these campaigns. By synthesizing these insights, the report aims...
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Innovation Ranking
NewInnovation Ranking – The Coca-Cola Co
The Coca-Cola Co (Coca-Cola) is a producer, distributor, and marketer of non-alcoholic beverages. The company’s product portfolio comprises sparkling beverages and a variety of still beverages including juices and juice drinks, water, enhanced waters, ready-to-drink teas and coffees, and energy and sports drinks. The company also offers ready-to-drink hard seltzers, alternatives and pre-mixed cocktails. It markets beverages under Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau Vitaminwater, Powerade, Dasani, FUZE TEA, Minute Maid, Simply, Georgia, and Del Valle brand names. Coca-Cola...
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Analyst Opinions
Net Zero by 2050 – Industrial Decarbonization Gains Momentum (Vol.2)
Net Zero by 2050 Overview Businesses and tech giants globally are focusing on low-carbon products, renewables, and EVs to achieve net zero emissions. Key sectors such as aerospace, automotive, and technology are advancing sustainability through innovations in hydrogen, EVs, fuel cells, and smart energy solutions among others. The “Net Zero by 2050” report outlines decarbonization-related deals value and volume trends, VC investment activity and geographic trends, and leading investors. The report also provides facts and figures related to climate change,...
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Sector Analysis
Deep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...
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Sector Analysis
Eastern Europe Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2027
Eastern Europe Foodservice Market Report Overview The Eastern Europe foodservice profit sector recorded sales of $80.1 billion in 2022 and is forecast to record a strong CAGR of over 20% during 2022-2027. The Eastern European foodservice industry is witnessing a surge in the adoption of vegan and plant-based diets by consumers. Thus, plant-based menus, featuring innovative alternatives to traditional dishes are becoming increasingly popular. Additionally, restaurants and cafes across the region are increasingly adopting eco-friendly practices to minimize their environmental...
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Sector Analysis
Green Bites – Key Disruptive Forces in Sustainable Nutrition
Disruptive Forces in Sustainable Nutrition Report Overview Advanced developments such as edible insects, food 3D printing, and plant-based proteins are redefining food efficiency and environmental impact in the sustainable nutrition domain. Innovation Curve: Consumer Buy the Full Report to Know More about the Disruptive Forces in Sustainable Nutrition Download a Free Report Sample The ‘Green Bites – Key Disruptive Forces in Sustainable Nutrition’ FutureTech series report categorizes the key innovation areas in sustainable nutrition as emerging, accelerating, and maturing. The...
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Company Insights
NewTop Beverages Foreign Direct Investment Companies
Top Beverages Foreign Direct Investment Companies report analyzes the most active greenfield FDI investors globally (based on number of projects) in the Beverages sector between Q1 2019 and Q1 2024. Additionally, the report highlights where these top Beverages investors are investing in what type of operations. The report also provides an overview of notable FDI projects from these top investors. The report will be delivered within 2-3 business days of the purchase, excluding weekends and holidays. Certain sections of the...
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Company Insights
Innovation and Patenting activity of The Coca-Cola Co Q4 2023
GlobalData, the industry analysis specialist, has released its latest company patent databook "Innovation and Patenting activity of The Coca-Cola Co Q4 2023". The databook highlights patenting activity of the company in terms of growth in filings and grants, regions protected, impact of various themes, sector applicability of technologies protected. It provides contextual analysis of technical peers, their strategy, dominance (Grant share) and their recent activities. This is an on-demand databook that will be delivered upon request. The report will be...
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Sector Analysis
APAC Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 – Analysing Biggest Deals, Sports League, Brands and Case Studies
The non-alcoholic beverages sector accounts for an estimated annual spend of $83.09 million in sports sponsorship in APAC for 2023. There are 179 different brands currently engaged in sports sponsorship agreements across APAC. Coca-Cola is the most active brand in the sector in 2023, thanks to partnerships with organizations and teams including V8 Supercars Australia, Thai League 1, and FC Seoul. Coca-Cola’s total sponsorship spend within APAC accounts for more than 17 percent of total sector spend within the region....
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Case Studies
Non-Alcoholic Beverages Packaging Opportunities – New Packaging Formats and Value-added Features
Category Packaging Opportunities: Non-Alcoholic Beverages explores new packaging formats and value-added features in the non-alcoholic beverages categories, using examples from GlobalData's Pack-Track innovation tool. With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to changing consumer lifestyles. Packaging...